Education:

Loyola University Maryland

Baltimore, MD. (May 2019).

Bachelor of Arts in Communication.

Specializing in Advertising Public Relations & Digital Media.

Cumulative GPA: 3.317

Friends School of Baltimore

Baltimore, MD. (June 2015).

Emerging Media Masters Program

Health Communications Campaign

(January 2020-May 2020).

Health Communications Campaign: Students will learn and apply strategic communication approaches to health-related issues. Students will research, plan, and develop a health communication campaign strategy based on a workplace need, personal passion, or the desire for thought leadership on a given health topic. This course is aimed to develop a strategic mission and vision for topic as well as to develop goals and objectives to achieve, and design KPIs for the campaign. Students will select target audiences through the development of personas and research key messages to be directed toward these audiences. A corresponding content strategy will be designed for a mix of digital media, and an evaluation plan will be laid out to reflect on the degree of success achieved and plan for improvement in the future.

Work Sample

Exploring Digital Culture

(January 2019-May 2019).

Identified the social, political, cultural, intellectual and economic impact of new media platforms such as Facebook, Twitter, Snapchat, Instagram, and WordPress, among others. Assessed the way the Internet and its applications have influenced the way we see others and ourselves, including the way we interact and govern ourselves formally and informally; the ways we do business, and even the way we think. Addressed issues including privacy, cyber-bullying and civility, identity theft and security and free speech.

Work Sample

Undergraduate Courses:

Design Editor

Baltimore, MD. (January 2019-May 2019).

Works with Creative Director on all aspects of the publication including design and layout of photos and graphics. Coordinates with Managing Editor and Content Editor for photos and graphics submitted with articles before deadline.

I recently completed my Senior Journalism Capstone class where we developed a magazine with multimedia components. Prepared a business plan, created a prototype magazine a media platform, including print, video, and online. The name of our publication was entitled 'Spark.'

PR Capstone

Creative Director

Baltimore, MD. (September 2018-December 2018).

I recently completed my Advertising Capstone class where our class designed and presented our presentation and Plansbook to our client, Sagamore Spirit.

Advertising Capstone

Web 1

Baltimore, MD. (September 2018-December 2018).

Created and designed a fully functioning website using Brackets. Learned design principles, Web usability, and search engine optimization associated with website design and development. Students also learn essential skills with applications such as HTML, CSS, Content Management systems and other related programs needed to build effective websites.

Graphics Logos and Banners

Book Marketer and Promoter

Baltimore, MD. (January 2017-May 2017).

Positioned established author, David Carter's book From the Edge of the World in the market place by direct sales and by wholesale distribution to chain and independent bookstores published through Apprentice House. Wrote news releases, pitched review media, conducted print and electronic campaigns, planned author events.

Book Marketing

Taylor Garrison

Communications Major:

Specializing in Advertising and Digital Media

EDUCATION